Case study
Soft Signal / Turning interest into action
A conversion-focused launch system for a fictional digital wellbeing product.
Problem
High curiosity, low trust.
The category felt crowded and overly clinical.
Research
People wanted control.
Interviews revealed a need for calm, specific proof.
Solution
Make progress visible.
A transparent story and modular product education system.
Before / after
+31%fictional qualified enquiries
-24%fictional support questions
2.3×fictional trial completion
6 wkslaunch programme